The way to the success of your company or business is to understand exactly what your customer wants and have the product or service ready for them to use. It may seem surreal, but there are already many services that work this way. Whether it's a movie or series recommendation on your favorite stream, a "trending topic" to follow on social media or even a line of credit to deal with unexpected expenses. All these companies have one thing in common: they use data to drive business strategies.

"Data is the New Oil"

As quoted in the 2014 Wired article ( https://www.wired.com/insights/2014/07/data-new-oil-digital-economy/ ), "Just as oil went into the 18th century, data are the newest source of wealth of the 21st century". Every day, a huge amount of data is extracted through the behavior of people in apps, websites and social networks. The context of the global pandemic potentiated this issue, many companies were forced to digitalization. Every day we have more data available, can you imagine the wealth of information and insights that can be extracted from this vastness of data? It is not by chance that in recent years there has been an accelerated development of the data area. There is a growing demand for professionals in this medium, whether Analysts, Scientists or Data Engineers. Companies are increasingly looking to have a Data team. It is worth mentioning that this type of knowledge should not be limited to just one team. It needs to be the core of the company, dive deep into the data and understand the behavior of its customers, using the data for decision making and strategic directions. This alignment of companies is commonly called a data-driven culture. Data -driven culture will be an essential requirement in the near future to be in the job market.

"Data-Driven Culture"

Through the data-driven culture, the organization aligns its business strategy and the direction it wants from data collection. This data is a compilation of several aspects, such as the behavior of the customer, the company and also the competitors, which is not always possible to collect. Therefore, information like these is used for the structure of decision-making in business direction. We can use Let's Code itself as an example: it collects information through feedback from students and teachers in order to improve the experience on their journey. Thus, it is able to understand the needs of the student and the market, using its own sales data as a strategic tool to plan commercial expansions. In these examples, the fundamental concept is the data-driven culture. It is not limited to just the data team, but to all teams in the company. This culture should be what moves everyone, focusing on collecting data in order to understand the behavior of each one for assertive decision making. In the future, with the continuous technological evolution and the increase in the use of data, having a data-oriented culture mindset will be an essential requirement to be in any Big Tech. Thus, one of Let's Code's products is to train top developers for companies looking for talent for their team. In addition to understanding the individual needs of each company to solve their pains and demands, with the purpose of empowering your team to obtain the desired results.